The logo for Jeonju Woorisul School brings a sense of flow into a bottle silhouette. An elongated neck, rounded body and sweeping curves form a single symbol. A familiar vessel takes on a lively rhythm, suggesting a place to learn about and experience Korean drinks.

01 · A vessel for Korean drinks

A bottle offers an immediate connection to Korean drinks. Its long neck and rounded body create a distinctive outline, while the internal negative space lightens the silhouette. A vessel that holds a drink also offers a natural association with a school that holds knowledge and experience.

02 · Curves in motion

The broad curve crossing the body evokes the fluid movement of a drink being poured. Finer lines echo that movement, adding rhythm within a defined outline. The contrast between the upright neck and the lateral curves gives the symbol a lively quality.

03 · Expressions in colour

Black, dark blue, purple and a blue gradient give the same form different expressions. Solid colours emphasize the outline and negative space, while tonal variations and gradients bring attention to the internal flow.

The featured gradient moves from light cyan to deeper blue. The change in brightness suggests transparent depth within the bottle, with the white curves reading like flowing waves. Together they give the mark a clear, light character.

04 · Symbol and typography

The tall symbol sits above the broad Korean name, with Jeonju centred beneath it. The firm forms of SB Aggro anchor the flowing symbol, while KoddiUD OnGothic completes the Latin lettering. The arrangement balances a vertical mark with a horizontal name.

Project information

2025 · Jeonju Woorisul School · Logo design · Geon Kim